Reddit audience research
at your fingertips
Quickly discover your customer's pain points, what solutions they need, and what they are eager to pay for.
Benefits of leveraging online communities
Why community-first entrepreneurs win
By staying in touch with relevant online communities, you can ensure you are building something that people want, creating a loyal fanbase that will help market your product for you, and evolving your business when the needs of your market and customers change.
Ideate in a bubble
Build without validating
Launch to crickets
Know what people actually want
Build alongside your community
Launch to an existing audience
Grow with community support
Instead of building solutions looking for customers, Embedded Entrepreneurs find customers and build a solution with them. They join communities, observe, participate and take these learnings and transform them into products people need and businesses customers love.
When you begin building your business with your future audience in mind, the guesswork ends. The Audience-Driven approach of an Embedded Entrepreneur is the path to a sustainable, customer-centric business.
How GummySearch works
Find all the relevant communities where your target audience hangs out online.
This is where they talk about their point of view, complain about their problems, and asks for recommendations from their peers.
Dive into your audience
Each community is a microcosm of its own, with its own rituals, terminology, and personality.
Zoom in to analyze a single community independently, or zoom out to see what's buzzing with a whole niche (or 10 of them!)
Find insightful conversations
Popular conversations across multiple Subreddits
Complaints about painful (*monetizable*) problems
Solutions your target customers are begging you to bring to market
Things people love/hate about your competitors
Track what matters
Stay in the loop of new conversations that are relevant to your business.
Be the first to know about opportunities to promote your product or engage with your target audience.
Why focus on Reddit?
Reddit is the largest community platform on the internet and the voice of the consumer
- Unique Communities
- Daily Active Users
- Conversations Each Day
What if I already have a product?
Online communities are not just helpful for ideation and validation, they are useful for each stage of a startup's journey.
The many use-cases of online communities
- Know that you want to create something but are not sure what to make? Find pain points, requests for solutions, and spending behaviors for your target audience.
- Validate your idea by discovering people online who have the problem you plan to solve. Organize your research and set up customer development interviews to validate your solution.
- Track conversations that are relevant to your business, be the first to know when someone is talking about a problem that your business or product can solve for them.
- Dive into your audience and figure out the kind of content that resonates with them, then create and distribute your own to turn your readers into loyal customers and fans.
Already using Reddit to achieve these goals?
Join other community-first entrepreneurs
Discover your audience today
GummySearch makes it incredibly easy to discover new products to be built, validate your fresh new startup idea, or find customer leads for your business.
The best part?
It's free to try, fun to use, and you can achieve results in just a few minutes.
Easy to get started
One-week free trial
No credit card required
Discover communities in <5 min
Find customer leads on day 1
Examples & guides to get you started