Find all the relevant communities where your target audience hangs out online.
This is where they talk about their point of view, complain about their problems, and asks for recommendations from their peers.
Dive into your audience
Each community is a microcosm of its own, with its own rituals, terminology, and personality.
Zoom in to analyze a single community independently, or zoom out to see what's buzzing with a whole niche (or 10 of them!)
Find insightful conversations
Popular conversations across multiple Subreddits
Complaints about painful (*monetizable*) problems
Solutions your target customers are begging you to bring to market
Things people love/hate about your competitors
Track what matters
Stay in the loop of new conversations that are relevant to your business.
Be the first to know about opportunities to promote your product or engage with your target audience.