Magic Sales Bot: Finding customers from forums

by Ryan Doyle
Published 2022-05-30

In this episode of the GummySearch customer spotlight series, I'm excited to showcase Ryan's workflow for the social listening features of GummySearch. He uses them to find customers for his B2B cold email product, Magic Sales Bot.

Ryan is an impressive builder, and a fun founder to follow. He shares his journey on Twitter, check him out at @Ryan___Doyle to see him grow his business.

- Fed

I've been trying a lot of different methods to grow Magic Sales Bot. Cold Email is a mainstay for me, and now I'm seeing success from prowling forums.

Forums as an Acquisition Channel

I first learned of using forums to acquire users from Reilly Chase's hardcore year.

It's not daily posts of "Please come look at my business," but hangiing out, being helpful, and plugging your product when the timing is right.

So far, it's led to about $200 in MRR for me, without much effort. It's been made easy by using GummySearch, a Reddit-tracker made by Fed, an indie-maker like me.

I'm tracking a few keywords relevant to my product, like this:

Tracking keywords with GummySearch

Then, when people post questions in the sales subreddits about managing the hellscape that is a sales territory, I can organically pop in and share my experience as a sales rep and product builder:

Reddit outreach

It's led to some good things, I'll get new users in and on trials who give me feedback like this:

Reddit outreach results

Which is great short-term. But after a few weeks of doing this, I now get DMs in my Reddit account like this:

Reddit DMs

It's almost like I've built up Reddit SEO, and people are starting to trickle in based on replies I've made on other posts!

It's a great strategy, and I'm going to keep finding ways to expand this work. I highly recommend Gummy if you want to do something similar.

- Ryan

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