Copywriting Book reviews from Reddit
Summary
We analyzed 225 Reddit reviews across 10 subreddits and 43 posts to rank the best Copywriting Book brands recommended by redditors, including communities like r/copywriting, r/marketing, r/advertising, r/PPC, r/suggestmeabook. Top-rated brands include Eugene Schwartz (4.9/5), Joseph Sugarman (4.9/5), Claude Hopkins (4.9/5).
Stats
Reviews225
Subreddits10
Posts43
Brands77
Products87
225 reviews from
and
By Brand
/By Product
#1
Eugene Schwartz
4.9
(17)
"Read the books from Eugene Schwartz, Claude Hopkins. Victor Schwab, John Caples, as well as Dan Kennedy, Robert Collier, Brian Kurtz, John Carlton and look at the resources from AWAI, Copy Chief, David Garfinkel and all books by Bob Bly"
"There's a lot of great books -- but if you want one book that goes deeper than all of them, it's Breakthrough Advertising."
"There is a reason hard copies go for $300."
"Eugene Schwartz's Breakthrough Advertising (available through briankurtz.net)"
"Breakthrough Advertising by Eugene Schwartz: now, this is the holy grail."
"Breakthrough advertising by Eugene Schwartz."
"Read breakthrough advertising by Eugene Schwartz. You will find everything you need to know about copywriting."
"Breakthrough Advertising by Eugene Schwartz"
"Breakthrough Advertising by Eugene Schwartz."
"Breakthrough Advertising, by the legendary Eugene Schwartz."
#2
Joseph Sugarman
4.9
(15)
"1 Book - The Adweek Copywriting Handbook (written by the legendary Joseph Sugarman)"
"The Adweek Copywriting Handbook by Joseph Sugarman."
"The Adweek Copywriting and The scientific Advertising"
"The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters"
"Adweek copywriting handbook"
"All Books by Joseph Sugarman ( Adweek, Infomercial )"
"All Books by Joseph Sugarman ( Adweek, Infomercial )"
"Adweek Copywriting Handbook by Joe Sugarman"
"The Adweek Copywriting Handbook by Joseph Sugarman was the book that taught me the most."
"The Adweek Copywriting Handbook - Joe Sugarman"
#3
Claude Hopkins
4.9
(13)
"Scientific Advertising by Claude Hopkins."
"Scientific Advertising, written in 1923"
"Books (Halbert says these and only these): • "Scientific Advertising" -by Claude Hopkins"
"Claude hopkins scientific advertising."
"I read Scientific Advertising by Claude Hopkins a while ago, and I truly loved it."
"--Scientific Advertising by Claude Hopkins."
"These are the books that were strongly suggested by the great Gary Halbert"
"Scientific Advertising -Claude Hopkins"
"My life in advertising -Claude Hopkins"
""Scientific Advertising" -by Claude Hopkins"
#4
John Caples
4.9
(11)
"This 50 year old book will continue to work as long as human nature does not change."
"If you're serious about writing ads that actually convert, this book is a must-read."
"Tested Advertising Methods by John Caples"
"Tested Advertising Methods - John Caples"
"Books: 1) tested advertising methods"
"Tested advertising methods - John Caples"
""Tested Advertising Methods" -by John Caples"
"Tested Advertising Methods by John Caples"
"Tested Advertising Methods by John Caples."
"* Tested Advertising Methods - John Caples"
#5
Robert W. Bly
4.8
(11)
""The Copywriter's Handbook" by Robert W. Bly Will teach you the ins and outs of how copywriting works."
"The Copywriter's Handbook. And Elements of Style but it's about writing in general."
"I've heard a lot from Bob Bly's The Copywriter's Handbook."
"The Copywriters Handbook by Bob Bly. A superb expert on copywriting"
""The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells," by Robert W. Bly"
"The copy writer's handbook - Robert bly"
"Start with The Copywriter’s Handbook"
"The Copywriter's Handbook - Robert Bly"
"Check out "The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells" by Robert W Bly. This one is a classic."
""Secrets of a Freelance Writer: How to Make $100,000 a Year or More," by Robert W. Bly"
#6
David Ogilvy
4.7
(11)
""Ogilvy On Advertising," by David Ogilvy"
"4. Ogilvy on Advertising"
"Ogilvy on Advertising and its Digital Age version"
"Ogilvy on Adveritsing"
"Aaaaand read Ogilvy’s books."
"Ogilvy on Advertising"
"I’d definitely read Ogilvy on Advertising to get the ball rolling."
"* Ogilvy On Advertising - David Ogilvy (read this one last)"
"Currently going through Ogilvy on Advertising and enjoying it."
"I have "Oglivy on advertising" on my read list, now i'm looking forward to it."
#7
Luke Sullivan
4.9
(10)
"Hey Whipple Squeeze This by Luke Sullivan. It's a great book on how to think creatively."
"Hey whipple luke sullivan"
"Hey Whipple! Squeeze This. is a great read and will give you some great insights."
"If you want to break into advertising/brand advertising in general, read these: Hey Whipple, Squeeze This"
"Hey Whipple, Squeeze This."
"I loved Hey, Whipple, Squeeze This by Luke Sullivan when I was getting into the business."
"Hey whipple, squeeze this by Luke Sullivan. Read it. And read it again."
"I recently read Hey Whipple Squeeze This and thought it was great. Recommend."
"Hey Whipple is hands down the best and most helpful book I've read as a copywriter."
"I've been reading "Hey Whipple, Squeeze This" by Luke Sullivan, it's been pretty good."
#8
Drew Eric Whitman
4.9
(9)
"Cashvertising"
"Cashvertising"
"Ca$hvertising by Drew E. Whitman is a really cook book that I rarely see mentioned."
"Cashvertising by Drew Eric Whitman."
"1. Cashvertising"
"{Ca$hvertising} by Drew Eric Whitman - This book was the "gateway drug" that got me addicted to direct-response copywriting."
"Drew Eric Whitman (author of Cashvertising) recommends to study Direct Response."
"Ca$hvertising was the first book I read on direct-response copywriting and still one of the best."
"Ca$hvertising"
#9
Ann Handley
5.0
(7)
"I really like Everybody Writes by Ann Handley."
"Read Ann Handley’s book: Everybody Writes"
"Also another suggestion - Everybody Writes by Ann Handley. Also excellent!"
"Everybody writes by Ann Handley."
"Ann Handley, Everybody Writes"
"Everybody Writes by Ann Handley."
"Awesome book. I also recommend Everybody Writes, by Ann Handley."
#10
Dan Kennedy
4.7
(7)
"Anything by Dan Kennedy or Joe Sugarman"
"Dan Kennedy's Ultimate Sales Letter and Ultimate Marketing Plan, as well as his book, Magnetic Marketing."
"The Ultimate Sales Letter - Dan Kennedy"
"Dan Kennedy shows examples of his copy in The Ultimate Sales Letter."
"The Ultimate Sales Letter by Dan Kennedy along with the classics everyone else mentioned."
"I've gotten a lot from the Ultimate Sales Letter by Dan Kennedy."
"Anything by Dan Kennedy"
#11
Eugene M. Schwartz
5.0
(6)
"Breakthrough Advertising by Eugene Schwartz."
"Breakthrough Advertising - Eugene Schwartz"
"Breakthrough Advertising - Gene Schwartz"
"Seconding Breakthrough Advertising. It's a must have at any price."
"Everyone always recommends reading breakthrough advertising. Its an AMAZING book that'll open your eyes and enlighten you on how to write copy based on your target market's desires."
"**"Break-Through Advertising"** -by Eugene M. Schwartz ...quite expensive, but worth it."
#12
Gary Halbert
5.0
(6)
"I also recommend The Boron Letters by Gary Halbert"
"Boron letters by Gary Helbert (spoiler, has nothing to do with marketing but you'll find a lot of gems for writing and personal development hidden there)"
"These are the books that were strongly suggested by the great Gary Halbert"
"The Boron Letters -Gary Halbert"
"The Gary Halbert Letters"
"Boron Letters - Gary Halbert"
#13
Ray Edwards
4.8
(6)
"How to Write a copy that Sells by RaycEdwards is a modern classic."
"My best one is Copywriting Secrets by Ray Edwards."
"3. Copywriting Secrets"
"A few recommendations for best copywriting books are: Wiliam Zinsser - On Writing Well, Ray Edwards - Writing Riches and How to Write Copy That Sells."
"A few recommendations for best copywriting books are: Wiliam Zinsser - On Writing Well, Ray Edwards - Writing Riches and How to Write Copy That Sells."
"“How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often” By: Gans Ray Edwards"
#14
Bob Bly
4.5
(6)
"Anything by Bob Bly. For content specifically, his Content Marketing handbook is excellent."
"The Copywriters Handbook by Bly is useful as heck."
"The Copywriter´s Handbook by Bob Bly"
"The Copywriter's Handbook by Robert Bly"
"Axioms by Bob Bly."
"Outdated, but there is a good range of solid gems in it."
#15
Hey Whipple, Squeeze This
5.0
(3)
"I would require all incoming copywriting students to read HEY WHIPPLE, SQUEEZE THIS before starting my introductory class."
"Hey Whipple Squeeze This is that book."
"Hey Whipple squeeze this."
#16
The Copywriter's Handbook
5.0
(3)
"It's just got all the fundamentals you need."
"The first three are pretty standard for new copywriters."
"That is an item that should be owned by a copywriter."
#17
Neville Medhora
5.0
(3)
"This Book Will Teach You How to Write Better by Neville Medhora."
"Short and sweet? This Book Will Teach You How to Write Better by Neville Medhora."
"Enhance Your Copywriting Skills With These 5 Awesome Books for Copywriters: 1. This Book Will Teach You How to Write Better — By Neville Medhora"
#18
Robert Collier
5.0
(3)
"These are the books that were strongly suggested by the great Gary Halbert"
"The robert collier letterbook -robert col"
""The Robert Collier Letter Book" -by Robert Collier"
#19
Donald Miller
4.7
(3)
"Building Storybrand by Donald Miller."
"Currently reading Building a Story Brand by Donald Miller - it’s excellent."
"I read and really liked Building a Story Brand."
#20
Thomas Kemeny
4.0
(3)
"Junior: Writing Your Way Ahead In Advertising Hardcover—Thomas Kemeny Fun. Funny. Smart. I was obsessed with it when I first started out."
"‘Junior’ by Thomas Kemeny."
"Check out "Junior" by Thomas Kemeny. I think you'll like it."
#21
Chip Heath and Dan Heath
5.0
(2)
"Made to Stick - Chip and Dan Heath"
"Made To Stick by Chip and Dan Heath"
#22
Brian Kurtz
5.0
(2)
"Overdeliver - Brian Kurtz"
"Overdeliver - Brian Kurtz"
#23
D&AD Copy Book
5.0
(2)
"Then require the D&AD COPY BOOK, for my second semester body copy class."
"The D&AD Copy Book."
#24
Vic Schwab
5.0
(2)
""How To Write A Good Advertisement" -by Vic Schwab"
"How to Write an Advertisement"
#25
Sabri Suby
5.0
(2)
"Sell Like Crazy - Sabri Suby"
"Sell Like Crazy by Sabri Suby. Hands down. One of the best books ever!"
#26
Victor Schwab
5.0
(2)
"These are the books that were strongly suggested by the great Gary Halbert"
"How to Write a Good Advertisement by Vic Schwab"
#27
Joe Sugarman
5.0
(2)
"Best copywriting book I ever read."
#28
William Zinsser
4.5
(2)
"A few recommendations for best copywriting books are: Wiliam Zinsser - On Writing Well, Ray Edwards - Writing Riches and How to Write Copy That Sells."
"William Zinsser's excellent, classic book, *On Writing Well: The Classic Guide to Writing Nonfiction.* Zinsser won't make you a great copywriter, but he can make you a great writer"
#29
Kyle Milligan
4.5
(2)
"My go-to recommendation for beginners is to read this to get the tools to analyze copy."
"Take their money by Kyle Milligan."
#30
Dale Carnegie
4.5
(2)
"How to Win Friends and Influence People by Dale Carnegie"
"How to Win Friends and Influence People, written in 1936"
#31
Drayton Bird
4.5
(2)
"You need nothing else."
"51 Helpful Marketing Ideas by Drayton Bird. He is the direct marketing master."
#32
Evaldo Albuquerque
4.5
(2)
"16 Word Sales Letter - Evaldo Albuquerque"
"{The 16-Word Sales Letter} by Evaldo Albuquerque"
#33
Bruce Bendinger
4.0
(2)
"I used this book to teach basic copywriting. Throughout the book there are a lot of practice opportunities."
"The Copy Workshop Workbook by Bruce Bendinger"
#34
Dan Nelken
4.0
(2)
"Mods should add Dan Nelken’s Self-Help for Copywriters to that reading list."
"“A self-help guide for copywriters” by Dan Nelken."
#35
George Felton
4.0
(2)
"For "traditional" advertising copywriting, I love George Felton's "Advertising: Concept and Copy"."
"George Felton’s Advertising Concept and Copy."
#36
Alex Hormozi
5.0
(1)
"100m Offers is honestly a modern-day gem. Hormozi nailed it with the "value equation"."
#37
Victor D. Schwab
5.0
(1)
"* How To Write A Good Advertisement - Victor D. Schwab"
#38
Evaldo
5.0
(1)
"Evaldo's 16 word sales letter"
#39
Copywriting Handbook
5.0
(1)
"2) copywriting handbook."
#40
Chip Heath
5.0
(1)
"Made to Stick is my favorite copywriting book by far."
#41
John Carlton
5.0
(1)
"Hey Whipple, Squeeze This, Ca$hvertising, Hypnotic Writing."
#42
Jim Aitchison
5.0
(1)
"My dad who retired as a Creative Direction at Leo Burnett recommends this any day of the week."
#43
Tom Albrighton
5.0
(1)
"I'd recommend Copywriting Made Simple."
#44
Adweek
5.0
(1)
"Yes, the Adweek Copywriting Handbook is also amazing to read."
#45
Roy Williams
5.0
(1)
"The Wizard of Ads - Roy Williams."
#46
Cialdini
5.0
(1)
"Every great copywriter out there read this book."
#47
Herschell Gordon Lewis
5.0
(1)
"Anything by Herschell Gordon Lewis, e.g. On the Art of Writing Copy."
#48
Janice Redish
5.0
(1)
"Letting Go of The Words by Janice Redish is awesome."
#49
Ben
5.0
(1)
"Infotainment Jackpot is, IMO, the best summary of the idea."
#50
Roy Peter Clark
5.0
(1)
"'How to Write Short' by Roy Peter Clark."
#51
The Well-Fed Writer
5.0
(1)
"The Well-Fed Writer is a great place to start re how to prospect, run your business."
#52
No Man's Niche
5.0
(1)
"Covers how copywriting really works and 3 real time case studies."
#53
Christ Was an Ad Man
5.0
(1)
"Christ was an Ad Man is a really good book to help develop concepts."
#54
The Advertising Solution
5.0
(1)
"I'd highly recommend The Advertising Solution."
#55
Dr. Frank Luntz
5.0
(1)
"Words the Work by Dr Frank Luntz. Substance on every page."
#56
Richard Bayan
5.0
(1)
"I just picked up Words That Sell by Richard Bayan about a week ago. It's like having a thesaurus that's aimed toward copywriting."
#57
Teressa Iezzi
5.0
(1)
"2. The Idea Writers: Copywriting in a New Media and Marketing Era — By Teressa Iezzi"
#58
Blair Warren
5.0
(1)
"Blair Warren also has "The Forbidden Keys of Persuasion" which is an actual book on cult-like psychology."
#59
Robert Bly
5.0
(1)
"I also recommend The Copywriter's Handbook by Robert Bly"
#60
AWAI
5.0
(1)
"AWAI six figure copywriting course book is also very good if you can somehow get your hands on it."
#61
Oren Klaff
5.0
(1)
"Pitch Anything - Oren Klaff"
#62
Mark Ford
5.0
(1)
"Great Leads - Mark Ford"
#63
James Young
5.0
(1)
"A Technique for Creating Ideas - James Young"
#64
Jeffrey Nimz
5.0
(1)
"“The best copywriting book in the world that you’ve ever read if you have read it, and if you haven’t you definitely should.” by Jeffrey Nimz"
#65
Michael Masterson
4.0
(1)
"The Architecture Of Persuasion by Michael Masterson is a fun book to read."
#66
Robert B. Cialdini
4.0
(1)
"Influence comes close second. Although it is not a copywriting book, it still provides you with the basic foundations"
#67
Michael Masterson and John Forde
4.0
(1)
"Also Great Leads by Michael Masterson and John Forde"
#68
Val Dumond
4.0
(1)
""Grammar for Grownups" by Val Dumond"
#69
Jonathan
4.0
(1)
"Copywriting Cheat code by Jonathan for advanced $1MM level stuff."
#70
Mark Shaw
4.0
(1)
"Mark Shaw's Copywriting is the best one I can think of, besides the oft-mentioned Copywriter's Handbook, Hey Whipple and Ogilvy on Advertising."
#71
Rob W. Bly
4.0
(1)
"For me, so far it's been: 'How to create irresistible offers'."
#72
On Writing
4.0
(1)
"Steven King's On Writing is really good."
#73
The Ad Concept Book
4.0
(1)
"The Ad Concept Book (whatever the latest version is now)."
#74
D&AD
4.0
(1)
"D&AD’s The Copy Book is like reading annuals only from GOATs"
#75
Mark Schaefer
4.0
(1)
"Also, Mark Schaefer’s: The Content Code"
#76
Pamela Wilson
4.0
(1)
"Check out Pamela Wilson’s book: Master Content Marketing."
#77
Joe Vitale
4.0
(1)
"If you are interested in sales writing, it is good to read Joe Vitale. He has several books about it."
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