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r/adtech is a subreddit with 5k members. Its distinguishing qualities are that the community is medium in size.
Adtech is a portmanteau of "Advertising Technology". It covers a collection advertising related software and tools that brands and agencies use to strategize, set up and manage all digital advertising activities. The Adtech industry is made up primarily of Advertisers (demand) and Publishers (supply) - with countless companies in the middle taking a cut of the transaction through different business models.
Popular Themes in r/adtech
#1
Advice Requests
: "Working of SSPs in Adtech."
12 posts
#2
Solution Requests
: "Do you have any tools to track competitor ads?"
8 posts
#3
Pain & Anger
: "Adtech events rant!!!"
2 posts
#4
Opportunities
: "Technical Co-Founder Opportunity: Join a Startup Addressing CTV Advertising Inefficiencies"
2 posts
#5
Money Talk
: "Most expensive horror stories?"
1 post
#6
Self-Promotion
: "New Open Programmatic tool in the works! - would appreciate your feedback"
1 post
Popular Topics in r/adtech
#1
Adtech
: "considering to leave Adtech"
124 posts
#2
Advertising
: "Advertising & MarTech News you should care about today"
23 posts
#3
Programmatic
: "Tips for Breaking into Programmatic"
19 posts
#4
Dsp
: "Apple is building its own Dsp"
9 posts
#5
Ctv
: "15 hottest AdTech startups of 2022: post-cookie identifications, ML-driven media buying, and Ctv measurement"
8 posts
#6
Cookies
: "New adtech learner, curious about the relationship between RTB and Cookies"
7 posts
#7
Publisher
: "contextual targeting - Publishers"
7 posts
#8
Ai
: "Using Ai to build ads"
6 posts
#9
Adsense
6 posts
#10
Job
: "Job Opp-Ad tech Senior AE-Los Angeles"
5 posts
Member Growth in r/adtech
Yearly
+1k members(26.9%)
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