Email Marketing Platform reviews from Reddit

Summary

We analyzed 384 Reddit reviews across 20 subreddits and 51 posts to rank the best Email Marketing Platform brands recommended by redditors, including communities like r/Emailmarketing, r/marketing, r/MarketingAutomation, r/SaaS, r/shopify. Top-rated brands include Mailerlite (4.1/5), Mailchimp (3.8/5), Klaviyo (4.5/5).

Stats

Reviews384

Subreddits20

Posts51

Brands100

Products3

Top communities

r/Emailmarketing172 r/marketing99 r/MarketingAutomation24 r/SaaS24 r/shopify23

384 reviews from

and

By Brand

By Product

Mailerlite

4.1

(42)

"One of the best options for small lists. Clean UI, intuitive automations."

"MailerLite would only cost you $260 a month for 200k contacts! And it has all the same features a MailChimp (except it’s easier to use!)"

"Mailerlite. Second best deliverability tool according to non bias third party data. Also, I moved from Brevo to Mailerlite. Huge difference."

"MailerLite FTW!"

"Yeah +1 for MailerLite I’ve been using it for a few years and it’s great."

"MailerLite is the best in my opinion."

"After researching, I choose MailerLite and I am very happy."

"Mailerlite - cheaper and better than Mailchimp."

"Feels like a cozy, affordable little slipper for a list your size."

"Platforms like MailerLite, ActiveCampaign, or even a well-set-up Mailchimp can work well for automation and guest engagement."

Mailchimp

3.8

(41)

"I think MailChimp is one of the simplest and most cost effective platform for this."

"MailChimp is what I’ve used at all three of the startups I’ve been at and what I’d recommend here."

"MailChimp free version or mailerlite."

"One of the best free email marketing platforms I would recommend to you is Mailchimp."

"I use Mailchimp and absolutely love it - can't recommend it enough."

"I have used Mailchimp and CrmOne so that is why i am suggesting CrmOne and Mailchimp."

"Klaviyo is e-commerce-focused, but Mailchimp or ActiveCampaign may suit your needs better."

"Consider using Mailchimp or ActiveCampaign. Both are great for service-based businesses like vacation rentals."

"Options like Mailchimp, ActiveCampaign, FloDesk, Sendinblue (Brevo), and rental-specific tools like Hostfully or Hospitable might be a better fit."

"Mailchimp and Constant Contact consistently perform well, offering reliable delivery rates."

Klaviyo

4.5

(32)

"For that I'd say Klaviyo and attentive."

"If mid market, lower enterprise ecommerce: Klaviyo or Sendlane are best."

"I've been working with Klaviyo for the last 2 years, and have worked with many e-commerce brands as well. It is my favorite ESP."

"We are a email marketing agency and always recommend Klaviyo, we have been using them for a long time now and they are great."

"We’re dead set on klaviyo but there are other tools you can add to increase your open rates/CTRs."

"Klaviyo or Yotpo"

"But to answer your question, Klaviyo."

"Biggest player in this space currently"

"Klaviyo is the most powerful and scalable."

"Klaviyo."

ActiveCampaign

3.8

(25)

"I’d lean toward ActiveCampaign—it’s powerful for segmenting and drip sequences."

"If you’re looking to automate... then ActiveCampaign is by far the best bang for your buck."

"Any email tool, ActiveCampaign being best."

"ActiveCampaign is really robust as a ESP, however you do see that in the cost of the service."

"For simple email only, active campaign or mailchimp."

"Active Campaign"

"I personally like Active Campaign, but it can get a bit pricey as your list grows."

"ActiveCampaign is a solid choice."

"I moved to ActiveCampaign."

"At Bonjoro we moved to ActiveCampaign in 2020."

Brevo

4.0

(21)

"One of the best email marketing platforms for small businesses is Brevo."

"Brevo is the best for your buck when I did analysis a year ago."

"Brevo with unlimited contacts would be way less."

"Brevo seems to me the best, and specifically for small businesses."

"Try Brevo."

"Brevo! full stop."

"I have narrowed down to Yournotify and Brevo. Will experiment with both and decide based on results"

"I used Brevo; no problems if you do things smartly"

"If automation and deliverability are your top priorities, I’d lean toward Brevo. It’s solid for small business workflows."

"I recommend trying Brevo if you prioritise email automation and multi-channel marketing."

ConvertKit

4.2

(16)

"I'd recommend Convertkit as a course creator because it's super customizable."

"Go for either ConvertKit or ActiveCampaign if you're a course creator."

"Been running an online biz since 2014 and used many email marketing platforms. ConvertKit is my favorite by far."

"Depends on your use case, many love ConvertKit (now Kit)"

"I've tested some of the platforms mentioned above including Kit, MailerLite and recently Constant Contact. They each have their strengths and weaknesses."

"I have been using Kit(Formerly ConvertKit). It is quite good platform, we pay $108/year."

"ConvertKit and MailerLite are great options too. Mailerlite is on the lower cost with tons of automation and integrations available."

"I don't think you'll regret coz it's far far better than Mailchimp."

"ConvertKit!"

"Consider ConvertKit."

Omnisend

4.2

(12)

"Outperforms the others in all the areas that matter most."

"Omnisend has been my go-to for keeping things simple without needing fancy design skills."

"We've now shut down all of those in favor of Omnisend."

"It’s packed with prebuilt templates, automations, and segments."

"That’s actually one of the main reasons we went with Omnisend over Klaviyo and some others. Like Klaviyo, Omnisend is primarily focused on ecommerce businesses."

"I’d suggest also taking a look at Omnisend. All the points you mentioned automation, deliverability, and affordability, were key for us too."

"If you’re looking for solid automation that basically runs itself, Omnisend is worth a look."

"If you’re open to trying something new, you might want to check out Omnisend. It’s super user-friendly and designed with e-commerce in mind."

"You might want to take a look at Omnisend."

"I would suggest Omnisend and Sendlane since they are very similar to Klaviyo."

HubSpot

4.0

(12)

"If you have around £600-£700 a month and want to do it properly I’d suggest hubspot. Their automation tools are second to none."

"Sounds like HubSpot or Iterable might be worth a look, great for scaling, solid UX, and plenty of advanced features for large lists like yours."

"HubSpot is super robust...and pricey."

"Why is hubspot not on the list? Its working well for us"

"Hubspot."

"Hubspor for free."

"You can do dynamic email content in HubSpot Pro, segmenting based on various properties."

"Hbuspot is a great."

"Hubspot has done well for my company but it's definitely more of a CRM."

GetResponse

4.0

(9)

"I've used several different ones and find these guys have given me the best overall experience."

"I think the most beginner friendly would be Getresponse, which offers a 30 day free trial."

"I recommend using GetResponse or Moosend."

"GetResponse is a popular email marketing platform mentioned on Reddit."

"I use and recommend GetResponse."

"If you're interested you could check out getresponse."

"I would recommend either Get Response or MailerLite."

"Getresponse was a pretty solid esp when I was using it."

"I've been using GetResponse and like it."

#10

SendGrid

3.7

(9)

"If you are sending transactional emails, then SendGrid"

"I'm experimenting with SendGrid and then running mailpoet on my WordPress site."

"Sendgrid rules."

"We used Sendgrid, but recently moved to LeadGenFusion."

"If you’re looking for a deal consider Sendgrid or mailgun."

"SendGrid has just about everything you could hope for on the marketing side."

"I’ve tested SendGrid, Mailchimp, and ActiveCampaign -decent for newsletters."

"Have you try AWS ses or sendgrid(but require programming to connect to the services)?"

#11

Beehiiv

4.3

(7)

"Beehiiv would cost roughly 1/3rd your current cost for far more functionality."

"I use beehiiv. It has a bunch of cool native features that help monetize as well."

"Beehiiv."

"I’d say beehive if on a budget and given your subscriber size."

"Beehiiv."

"You can pretty easily do what you're intending to do with beehiiv."

"One ESP I'd suggest is Beehiiv, known for its user-friendliness and cost-effectiveness."

#12

Sendy

4.1

(7)

"Skip the crap and use AWS Simple Email Service (SES) with Sendy.co. The absolute best set up."

"Sendy is a one time fee of $65. The server probably costs $10 a month. The cost of sending emails is $1 per 10,000."

"Buy Sendy (https://sendy.co/) and install (not that hard, but you can also get them to install) its' like $70 one time purchase."

"Sendy + AWS."

"Cheap"

"Sendy with AWS ses?"

"You can use Sendy, cheap and best."

#13

AWeber

4.0

(6)

"I really like the unlimited plan on aweber because you just have to pay $899/year and now it doesn't matter how many contacts you have."

"Sendinblue and AWeber is worth trying."

"I like Aweber and the support team is helpful."

"I used Aweber back in the day and liked them a lot."

"I've been using them for my digital product store for quite some time for my autoresponder series."

"I would look at AWeber, Brevo, and ActiveCampaign."

#14

SendinBlue

3.8

(6)

"For a simpler, more affordable option, I’d suggest looking into Sendinblue or MailerLite."

"**SendInBlue** \- $25 /mo."

"I use sendinblue for years. Easy to use, Affordable, Delivers."

"We've started using SendInBlue because it has the functionality of the other trieds and trues."

"Sendinblue looks promising."

"What are your thoughts on sendinblue?!"

#15

Flodesk

4.6

(5)

"The best email marketing platform is hands down Flodesk. It has a much better email builder than ActiveCampaign, fully WYSIWYG, super clean UI, and no clunky processes."

"Flodesk has one of the best deliverability rates out there. Emails land in the primary inbox without needing a dedicated IP."

"Look into flodesk unlimited subscribers for $40/mo. If you don’t need advanced features it’s a solid base platform."

"Flodesk is quickly becoming my favorite."

#16

Email Octopus

4.2

(5)

"I'd always recommend EmailOctopus for that level of subscribers - their free plan covers up to 2.5k subscribers and includes loads of premium features you normally only get on paid plans with other platforms."

"Solid deliverability"

"200,000 would be a 1/5th of that price with EmailOctopus."

"Email octopus"

"Email octopus is pretty inexpensive. But you have to hook it up to amazon ses"

#17

EasySendy

4.3

(4)

"EasySendy is an excellent choice."

"EasySendy is an affordable and user-friendly platform ideal for sending emails to large lists."

"Try u/easysendy you can try the product for free."

"Sure, try EasySendy if you want to achieve targeted results through email marketing."

#18

Sender

4.3

(4)

"Best free plan"

"I use Sender, it lets me send cold emails from my scraping software which hits all inbox."

"I can recommend trying Sender."

"Try Sender. 2500 subscribers in free plan and 15000 mails/month."

#19

Constant Contact

4.0

(4)

"Constant Contact suits a lot of small business needs."

"I use Constant Contact for this."

"Constant Contact works for me!"

"I like Constant Contact, it is super easy for me."

#20

Mailmodo

4.0

(4)

"If you’re looking for something simpler but still feature-packed, you might want to check out Mailmodo. The email builder is way more intuitive."

"You can also check out mailmodo. Cheaper than all the major tools in the market."

"Try [Mailmodo.com]. Some good features you may like are a wide range of widgets."

"Try [Mailmodo.com]. Some good features you may like are extremely competitive price."

#21

Yournotify

3.5

(4)

"I have narrowed down to Yournotify and Brevo. Will experiment with both and decide based on results"

"Yournotify might actually be the most aligned with your goals. Yournotify stands out if you want a platform that combines email, SMS."

"My concern is around the contact cap they all have, rather than the credit model which is why I'm considering Yournotify"

"Currently narrowing down to Yournotify or Brevo"

#22

Customer.io

4.7

(3)

"CIO is great and I recently switched from AC to them. I saved about 30%."

"Personal favorite for me is customer.io. They are data focused and extremely flexible. Flow builder is one of the best I have seen so far."

"Customer.io at a previous job (Enterprise Saas company) and yes, it's great as far as packing in all the features that a technical marketing team with developer resources and complicated data pipelines would need."

#23

KarioDrive

4.7

(3)

"I recommend KarioDrive, easy to us"

"Offers features like segmentation and personalization, check it out!"

"KarioDrive automates email for customers especially for follow-ups"

#24

Drip

3.3

(4)

"WPBeginner was using Mailchimp but then they moved to Drip. And it helped them in a lot of aspects."

"Drip has worked well for me recently."

"Drip is great for e-commerce, but works for any purpose."

"Whatever you do avoid Drip."

#25

EcoSend

4.3

(3)

"EcoSend is a sustainable alternative to ActiveCampaign - great feature set, super intuitive and less than half the price of what you're paying."

"EcoSend is a planet-friendly Mailchimp alternative - a lot easier to use than Klaviyo and cheaper too."

"EcoSend - a lot cheaper but still a full feature set in case needed in the future. Great support and you get ALL features from the cheapest tier upwards."

#26

Mautic

4.3

(3)

"Mautic (free opensource) can run on a $5 VPS."

"I switched to Mautic with Amazon SES. It is open source and has some pretty good automations."

"Try Mautic."

#27

EngageBay

4.3

(3)

"It's been more than one year and I keep recommending it to everyone."

"Something like EngageBay could work well—it’s built for both automation *and* relationship-building."

"I think EngageBay is what you are looking for."

#28

Moosend

4.3

3.0

(1)

"Vero."

#100

Volly

1.0

(1)

"Do not, I repeat, do not use Volly."

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