Discover Your Target Audience

How to Discover Your Target Audience on Reddit

This guide will walk you through finding and organizing Reddit communities (subreddits) where your ideal customers are actively engaged. By creating a targeted Audience in GummySearch, you establish a foundation for all your customer research and marketing activities.

1. Create and Name Your Audience

First, navigate to the Audiences page and create a new one. When naming your Audience, think about the people you want to reach, not your product. For instance, if you're Canned Laughter, a startup that helps comedians generate content, you should name your audience "Comedians" not "Canned Laughter."

2. Refine with Keywords

GummySearch will suggest subreddits based on your Audience name. To get more precise results, add 2-4 keywords that your target audience might use. Start with broad terms and then add more specific ones.

3. Select Relevant Subreddits

Review the list of suggested subreddits and select the ones that are most relevant to your audience. If a community doesn’t seem like a good fit, you can remove it. Don’t worry about getting it perfect at this stage; you can always make changes later.

4. Create Your Audience

Once you’ve selected the subreddits you want to include, click “Create Audience.” This will save your list of communities, allowing you to easily track conversations, identify trends, and engage with your target audience. With your Audience created, you can now use keyword searches to find relevant discussions, set up keyword tracking, and analyze the conversations happening within your niche.

What's next

Now that you've built an audience, you can start to understand them more deeply. Here are some next steps:

• Find Problems to Solve

• Validate your idea

• Find Customers with Social Listening