Keyword Tracking
How to Track Keywords on Reddit
Set up keyword tracking to get notifications when new conversations mention your tracked terms, ensuring you never miss important discussions in your target audience.
Note: You can set up keyword tracking from the Keyword Search results page.
What Keyword Tracking Monitors
Keyword tracking will alert you to:
New posts that mention your tracked keywords
Comments containing your keywords in existing posts
Discussions that develop around your tracked terms
Emerging trends related to your keywords
Managing Keyword Tracking
You can track multiple keywords simultaneously. An effective keyword tracking strategy involves monitoring:
Primary keywords: Core terms central to your business or research
Competitor terms: Names of competitors or alternative solutions
Problem keywords: Terms people use to describe pain points
Solution keywords: Terms related to tools or approaches in your space
Trend keywords: Emerging terms that could become important
Responding to Keyword Alerts
When you receive keyword alerts, review the full context of the mentions and assess their relevance. Based on the alerts, you can:
Save important conversations to lists for further analysis
Engage directly by commenting on Reddit
Gather insights for product development or marketing
Monitor trends and adjust your business strategy accordingly
Advanced Tracking Strategies
Use keyword tracking for:
Competitive intelligence: Monitor competitor mentions to understand their reputation, identify their strengths and weaknesses, and spot opportunities where they fall short.
Crisis monitoring: Monitor your brand or product name for negative mentions and track industry crisis keywords.
Opportunity detection: Track keywords that indicate opportunities, such as "looking for" or "need help with" phrases, feature requests, and budget-related terms.
Tip: Regularly review and refine your tracked keywords to improve the effectiveness of your tracking.